Markup Calculator
Pricing & Profit Analysis
Calculate markup, margin, selling price, cost, and profit for optimal pricing decisions in retail, wholesale, and services.
Calculator
Markup vs Margin
Percentage added to cost to get selling price
Markup = (Profit / Cost) × 100
Percentage of selling price that is profit
Margin = (Profit / Price) × 100
Features
- Calculate from markup %
- Calculate from margin %
- Find selling price
- Find cost price
- Profit calculation
- Revenue per unit
- Industry examples
- Copy results
Typical Markups
50-100% markup
15-30% markup
200-400% markup (food)
30-50% margin
100-300% markup
Key Differences
Example: Cost = $50, Price = $100
Markup: 100% (profit/cost)
Margin: 50% (profit/price)
Markup is always higher than margin for the same profit!
Applications
- Retail pricing strategy
- Wholesale pricing
- Restaurant menu pricing
- Service pricing
- E-commerce pricing
- Product cost analysis
- Profit margin analysis
- Competitive pricing
Pricing Tips
Best Practices:
Know Your Costs: Include all direct and indirect costs
Research Competition: Compare prices in your market
Value-Based Pricing: Consider customer perceived value
Test & Adjust: Monitor sales and adjust pricing
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